Intent before scale
We map buying searches before deciding which page types—or how many pages—to build.
Done-for-you programmatic SEO
Turn search intent
into a scalable
directory engine.
We design, build and run programmatic SEO aggregators that rank. From intent keyword research to automated page generation, sitemaps and Search Console promotion — done for you.
Initial build
$6–8k
Ongoing
$1.2k/mo
Final build price depends on page types and data complexity.
Example route architecture
DATA / 01
City
DATA / 02
Service
PAGE SYSTEM
City × Service
designed + validated
INDEXABLE
/merchant-services/austin/
Useful content · Structured data · Internal paths
One structured dataset
Many useful ways in
Useful page patterns
Profiles+Locations+Categories+Comparisons+Use cases
00 The point of view
A page factory is easy.
A useful search product is hard.
A programmatic SEO directory turns structured data into useful profile, category, location, and comparison pages—each built around a search your buyers already make.
We identify which searches signal real intent, design the right experience for each page type, and automate the system that keeps the directory populated, linked, and indexable.
UX before templates
Each page type earns a custom information architecture—not a swapped-out keyword.
Quality before indexation
Unique data, page-level rules, and controlled sitemaps keep quality governable.
02 The build sequence
From search pattern
to living system.
Strategy, product design, engineering, and operations—one connected engagement.
Five connected phases01
RESEARCH
Find the search surface
We work with your team to map transactional intent, buying signals, and the page patterns worth owning.
Output / opportunity map02
DESIGN
Shape the experience
We design custom profile, category, location, or comparison pages around the job each visitor came to do.
Output / bespoke page UX03
ENGINEER
Build the data engine
AI, APIs, scraping, and first-party sources feed a structured database with rules you can maintain.
Output / database + pipelines04
LAUNCH
Publish with control
Pages and sitemaps populate automatically, with indexation managed around quality and search demand.
Output / production system05
GROW
Learn and expand
Search Console signals, weekly maintenance, and monthly planning show us what to improve or build next.
Output / operating roadmap03 Under the interface
Not a campaign.
A growth asset.
We connect structured market data to custom directory templates, so profiles, categories, locations, and comparisons can be generated, linked, updated, and indexed automatically.
Search Console access recommended
It gives us the cleanest feedback loop for promoting and improving newly generated pages.
SYSTEM ARCHITECTURE / 1.0
DATA → DISCOVERY
INPUTS
AI enrichment
External APIs
Scraped sources
First-party data
NORMALIZED
DATA
CORE rules + QA
CORE rules + QA
OUTPUTS
Profile pages /p/
Collection pages /c/
Location pages /l/
Internal discovery
Automated sitemaps
Search Console loop
04 After launch
Your team doesn’t
inherit a ghost ship.
The system stays close to the people using it, with a simple operating rhythm built into the engagement.
EVERY WEEK
Working chat
Fast feedback, fixes, content updates, and small website improvements without waiting for a monthly meeting.
EVERY MONTH
Growth planning call
Review what the search data is showing, decide where to take the product next, and align the upcoming work.
WHEN NEEDED
Specialist recommendations
Best-practice guidance plus introductions to SEO or GEO partners when the broader growth plan needs extra support.
05 Straightforward pricing
Fund the system.
Then keep it moving.
No price-per-page games. Scope follows the number of distinct page experiences and the data work behind them.
INITIAL BUILDONE-TIME
$6–8k
Research, product design, data architecture, page automation, and launch.
- 01Intent and keyword research with your team
- 02Custom UX/UI for each page type
- 03AI, API, scraping, or first-party data pipelines
- 04Automated page and sitemap population
OPERATE + GROWMONTHLY
$1,200/ month
Ongoing attention for the website and the search opportunity around it.
- 01Weekly working chat and maintenance
- 02Website and content-system updates
- 03Monthly review and expansion planning
- 04SEO/GEO best-practice recommendations
06 The right conditions
Built for teams with
something to compound.
✓ STRONG FIT
- 01
A funded startup with momentum, PR, or early authority
- 02
A company ready to move beyond one-off blog content
- 03
A market with useful data, entities, locations, or comparisons
- 04
A team ready to collaborate on intent and customer insight
× NOT THE MODEL
- 01
Publishing thousands of generic pages just to hit a quota
- 02
Expecting an overnight traffic spike with no iteration
- 03
Outsourcing customer knowledge and disappearing from the process
07 Common questions
A few useful
answers up front.
What exactly do you build for us?
A custom directory or aggregator on your domain, built around high-intent searches in your market. Its profiles, categories, locations, or comparisons are powered by structured data and repeatable pipelines, so coverage can grow without manually writing every page.
Is every site filled with AI content?
No. We choose the right source for the job: AI enrichment, APIs, compliant scraping, your own data, or a mix. Merchantoria uses AI-assisted content; Podvertise and Brandvertisor were built before generative AI.
Do we need to provide Search Console access?
It isn’t required to start, but it is strongly recommended. Access helps us understand how new pages are being discovered, prioritize improvements, and build the next iteration around real search signals.
What changes the initial build price?
The main factor is how many genuinely different page types you need. Data sources, integration complexity, and the UX required for each type also shape the final scope inside the $6–8k range.
Is the monthly plan a full SEO/GEO retainer?
No. The $1,200 monthly plan keeps the product maintained and moving through weekly chats, updates, and monthly planning. We also advise on best practices and can recommend specialist SEO/GEO partners if the wider strategy needs them.
How many pages will you publish?
The research decides that—not an arbitrary package limit. We focus on page patterns with real intent and enough differentiated value to deserve indexing, then expand where the data supports it.
08 Start with the pattern
Could your category become a search destination?
Tell us what customers search for—or simply bring your domain and growth goal. We’ll map whether a directory can turn that demand into a repeatable acquisition channel.